November 17, 2021, the British super luxury car brand Aston Martin held the unveiling ceremony of its new showroom in Guangzhou.  Ms. Jo Hawley, HM Consul General in Guangzhou, Mr. Tony Clemson, Business Officer of the British Department of International Trade, Ms. Doris Liu, Senior Trade and Investment Officer of the British Consulate-General in Guangzhou, attended the opening ceremony and brought their best wishes to the newly opened exhibition hall. Mr. Michael Peng , President of Aston Martin Asia Pacific and China, Mr. Robby Niermann, CEO of Greater China, Wearnes-StarChase Group, Mr. Johnson Lu, Brand Director of Aston Martin, Wearnes-StarChase, Group executive Mr. Zuming Chen and Aston Martin Guangzhou General Manager, Mr. Terry Liang and other guests also attended the opening ceremony. 

Guangzhou is an important port city in China's foreign trade.  It was also the starting point of the China Maritime Silk Road, the world's longest ocean route, until the 16th century.  As an important central city in South China, Guangzhou has always been one of the most important markets for Aston Martin in China. The opening of the new showroom shows Aston Martin's importance and confidence in the region.  

Mr. Micheal Peng, President of Aston Martin Asia Pacific and China, said:  "After the opening of Qingdao, Jinan, Zhengzhou, Xi 'an, Singapore, Malaysia and Vietnam, Aston Martin Guangzhou as the eighth dealer showroom marks the sincere cooperation between the two again as well as StarChase officially becomes the biggest dealer group of Aston Martin in the world. StarChase has both international management level and local professional team with rich experiences. With the opening of the new Showroom, we are full of confidence in the brand development and comprehensive promotion of customer service in Guangzhou and even the whole south China ."  

Mr. Terry Liang, General Manager of Aston Martin Guangzhou, said:  "Strictly in accordance with the global standard construction of the brand , the Aston Martin Guangzhou has a modern exhibition hall with the world's first F1 elements, senior marketing and service team. Here, you can appreciate the art like Aston Martin cars and enjoy a full range of professional and personalized custom services."  

DBX Straight-Six, which just made its global debut in Shanghai on November 13, also appeared simultaneously at the opening event in Guangzhou exhibition hall.  Equipped with a technologically advanced 3.0-liter in-line six-cylinder turbocharged engine, the DBX Straight-Six is an ultra-luxury SUV that combines sports-car power performance with superior fuel efficiency.  The introduction of the DBX Straight-Six further enrich the DBX family product line, providing Chinese customers with an uncompromising new luxury option.  

At the ceremony, the two leaders exchanged gifts to express their good wishes for the opening of the new exhibition hall.  The new Guangzhou showroom will not only enrich Aston Martin's dealer network in South China, but also bring its centuries-old brand essence to customers and fans in and around the Pearl River Delta.  


Aston Martin Guangzhou

Address: Unit L106-L111, 1/F, Wenlifang Plaza, No. 9 Qingbo Road, Er Sha Island, Yuexiu District, Guangzhou, Guangdong Province, 510015 P.R. China.

VIP Line: +86 020-39230 007

Business hours: Monday to Sunday, 10:00-20:00